Print options guide

Not sure what you need? Start here.

You do not need to know print terminology to place an order. This guide explains common options in plain language so you can describe your project with confidence.

Ivory embossed wedding stationery card with a raised monogram, border and botanical detail

Plain-language guide

Blind embossing

Blind embossing raises part of the paper surface without adding ink. It is used when the goal is quiet texture, understated detail, and a tactile finish that feels more premium than a standard printed piece.

Common uses

  • Invitation suites
  • Keepsake stationery
  • Name marks
  • Monograms
  • Minimal luxury details

Helpful support terms

  • Raised impression
  • Tactile paper detail
  • Embossed without ink
Ivory embossed wedding stationery card with a raised monogram, border and botanical detail

Plain-language guide

Foil finishing

Foil finishing adds a metallic or pigmented reflective detail to part of the design. It is often used for names, headings, monograms, and accents when the project needs a more formal or celebratory finish.

Common uses

  • Wedding invitations
  • Title accents
  • Premium event cards
  • Luxury stationery details

Helpful support terms

  • Foil stamping
  • Metallic detail
  • Specialty finish
Branded apparel including shirts, apron, cap and tote bag

Plain-language guide

Apparel printing

Apparel graphics are produced using the method that best suits the fabric, artwork, colour count, and quantity. The right method depends on how the finished garment will be worn and what the artwork needs to look like.

Common uses

  • Custom shirts
  • Staff apparel
  • Event shirts
  • Totes
  • Aprons

Helpful support terms

  • Heat-applied vinyl
  • DTF transfer
  • Printed transfer
Storefront window lettering on glass

Plain-language guide

Vinyl graphics

Vinyl graphics are commonly used for windows, doors, vehicles, laptops, mirrors, and other smooth surfaces. The right vinyl depends on the intended surface, how long the graphic should last, and whether it will be used indoors or outdoors.

Common uses

  • Window lettering
  • Vehicle decals
  • Door graphics
  • Laptop decals
  • Market displays

Helpful support terms

  • Cut vinyl
  • Outdoor durability
  • Transfer application
Cards, packaging, labels and printed customer touchpoints

Plain-language guide

Paper & cardstock

Paper choice changes how a printed piece feels in the hand. Weight, texture, colour, finish, and stiffness all influence whether the piece feels practical, celebratory, formal, or premium.

Common uses

  • Invitation cards
  • Menus
  • Place cards
  • Packaging inserts
  • Greeting cards

Helpful support terms

  • Cardstock
  • Textured stock
  • Paper weight
Original artwork ready to be prepared for production

Plain-language guide

Preparing artwork

You do not need to start with a perfect print-ready file. A clear idea, logo, screenshot, or rough artwork is often enough to begin the conversation. Final recommendations depend on how much cleanup or layout work is required.

Common uses

  • Supplied logos
  • Phone screenshots
  • Simple text layouts
  • Artwork cleanup
  • Size planning

Helpful support terms

  • Print-ready file
  • Vector artwork
  • Resolution
  • Proof approval